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Press Release

Launched on Independence Day, Viewers with Voices declared their independence from the old “business as usual” way of calculating television ratings with the slogan The ear of the leader must ring with the voice of the people-Woodrow Wilson
ViewerswithVoices.com is about making the consumers voices heard. ViewerswithVoices.com hopes to bring about a ratings revolution by suggesting bringing in the cable and satellite companies via their electronic devices (DVRs, Cable Boxes, Tivos, ect.) and having them send numbers from their systems anonymously. In addition, they are suggesting factoring in, online streaming and downloads from iTunes and Amazon Unbox.

The Nielsen Ratings System is a statistical sampling of people who are chosen to make your television viewing decisions. From 1937 to present day, this has been the lynchpin of the television universe, for both network stations an advertisers. Their current way of calculating ratings may have worked back in the late 1940s and 1950s when there were only 3 channels and a significantly lower population, however people today don’t think sampling 25,000 Nielsen families that report daily is enough to represent the more than 250,000,000 current television viewers.

A website can count every time a person visits the site. A turnstile at the subway can count every single person who enters or leaves the subway system. A man with a hand-click-counter can count every egg that is laid by a chicken.
The Nielsen Ratings only counts what ONE in every 10,000 Americans is watching on television at any given moment. (That is assuming that every single one of those 25,000 people is accurately and religiously using their “little black box”.) That is only .01% of the population. The other 1.5 million monitored on paper diaries can’t get word back in enough time to make the numbers count.
More and more people are commenting “Advertisers want my money. Networks want my eyes. The reality is though…..I don’t matter!! I have no say in what is broadcast on network television, and most likely neither do you.”

According to their own website, the Nielsen Ratings System is going to change with the coming technology. ViewerswithVoices.com welcomes an open dialogue between the ultimate consumer, the viewers, and the system that is known as the “gospel” of tv ratings.

Hopefully in the near future, people will stop saying “I have a television, why don’t I matter!” and start saying, “ I have a television and what I watch does matter”.

Use this as a press release…